Products & services for counting and tracking customers
How do you know whether your decisions are delivering those 'golden in-store moments', when a customer's reaction to the in-store theatre and product offer tells you that you've either got it beautifully right or horribly wrong? Well, now you can, and far more besides. ESoB allows you and your brand guardians to open up the black box and obtain clear and concise views of how people are shopping in your stores and whether new concepts or products are working.
Traditional market research methods such as accompanied shopping and exit surveys have significant weaknesses when attempting to capture accurate information about shopping behaviour. At best the information is incomplete. At worst it is wrong and misleading. ESoB, for the first time, allows you to be a 'virtual' witness to vast quantities of randomly recorded and genuine 'customer experiences' generated over a number of weeks.
SPSL pioneered this research vehicle in the retail arena over the last decade, and has recently started brand applications. The research approach uses remote video-tracking to following shopper movements and actions. The unobtrusive nature of the technique ensures that shopper experiences are uncompromised so that observed behaviour is totally 'natural'.
Whilst ECCaT provides the answers to 'what' is happening in your stores, ESoB answers the 'whys'. Used throughout the retail and brand industries, ESoB offers you an unprecedented opportunity to grasp and maintain the competitive edge from a position of true knowledge not guesswork. And you can dare to dream too, and back your wildest hunches. We'll soon be able to tell you if that 'came to me in the shower idea' is worth rolling out or not, so you can afford to be creative without staking your business, or your career, on the outcome.