Detailed Tactics
RoCI (Register of Consumer Interest)
Totally unique to SPSL, RoCI technology provides the answer to the retailer's question "how can I finetune what is happening?" RoCI takes footfall to a new level of micro detail. It reports back data based on the effectiveness of one single point-of-purchase display in one single store.
It provides an excellent way to:
- Test new products
- Understand how people shop
- Dissect the level of interest customers show in different displays and fixtures
- Identify what they touch, what they try, how they navigate the store and how they interact with staff
We believe it's a world first in technology.
This science based objectivity helps you understand how to make it better and easier for people to shop. It answers your questions about location, products, displays, cost vs. return on new point of purchase materials, and it means you can more easily benchmark new brands.