Customer Behaviour
ESoB (Electronic Surveillance of Behaviour)
ESoB technology provides the answer to the retailer's question "why is this happening?" A decade of research and development by SPSL means that ESoB's advanced behavioural analysis shows which retail tactics are right and which are wrong.
- The data shows how people are shopping, exactly how effective any new store initiative is and whether a new idea is worth rolling out.
- ESoB is more accurate and impartial than traditional market research and shopper recollection surveys. It tracks data over time and is random and objective.
- Remote video tracking also means that we are monitoring entirely natural shopper behaviour; it is, in effect, a silent witness to the genuine customer experience.
- It gives you scope to be much more creative and 'edgy' because you already have the evidence to support the results it will bring. The competitive advantages are huge.
Real-life staff training tool
Staff can more clearly recognise buying signals, spot opportunities to upsell, understand how customers like to browse and what works for which customers.