Why use footfall counting systems?
Pedestrian Counting, also known as footfall, is a measurement of the number of people entering a shop or other public space, serving as a key indicator of popularity. Pedestrian Flow Monitoring is of significance to a shop, shopping mall or city centre as it indicates the number of customers, or potential customers, available. Pedestrian Traffic Counting over time can provide an indication of customer behaviour patterns: ie which promotions are effective in generating sales. These patterns, or trends, can empower businesses to better target their marketing efforts and therefore move towards maximising their sales potential. By 'understanding' customer behaviour, profits can be increased greatly. Customer counting provides the basis for this understanding.
A further feature of Pedestrian Counting is the ability to forward-plan once trends are established. This is of particular use for staff scheduling, helping to ensure that customer demands are met without overheads being excessive. Pedestrian Counting takes the guesswork out of staffing and frees managers up to focus on other important business issues.
Established in 1989, SPSL is the largest European provider of proprietary tools for high accuracy pedestrian traffic counting and behavioural analysis deployed by retailers. We monitor in excess of 520 million visits to more than 3,100 retail premises every year in the UK alone. Our data features regularly in serious trade and consumer media and we exclusively provide the UK Retail Traffic Weather Map published by Retail Week. Director of SPSL, retail psychologist Dr. Tim Denison is a frequent and popular commentator on issues relating to shopping for national and regional broadcast, print and online media.
Among our customers are many of the retail industry's most successful companies. SPSL's Pedestrian Traffic Counting tools are trusted by retailers to provide mission-critical Key Performance Indicators, enabling them to reliably measure customer traffic flow on an ongoing hour-by-hour basis as well as to determine in-store 'weather', assess the impact of marketing initiatives, and tailor staff levels according to customer demand, rather than to service supply. We owe our unrivalled reputation and success on the accuracy, dependability and specialist nature of both our data and our support services. By ongoing investment in developing advanced Pedestrian Flow Monitoring tools, we create ever more beneficial trading results for our customers and ever more enriched shopping experiences for their customers.
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