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Homebase Refines Customer Knowledge with SPSL

The systems, so far installed in 25 stores, are being used to measure and improve Customer Traffic, Conversion Rate, Average Transactional Value (ATV) and Staff Stretch. According to Helen Hunter, Commercial Planning Manager, Homebase; “Improvements we have made with SPSL’s help include…

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The SPSL Retail Traffic Index uses systems for counting people and footfall along with customer tracking, pedestrian counting  and retail traffic counting to aid staff scheduling and improve your retail performance.