About SPSL
Established in 1989, retail research group SPSL is the largest European provider of proprietary tools for high accuracy customer traffic and behavioural analysis deployed by retailers. The company monitors more than 520 million visits to over 3,100 retail premises per annum in the UK alone. Its customers include many of the retail industry's most successful companies across all retail sectors except grocery, convenience and minor retail service sectors. SPSL is trusted by retailers to provide mission-critical Key Performance Indicators to measure customer volume, sales opportunities, conversion rates, staff stretch, promotional activity and in-store lay-outs. Its data features regularly in serious trade and consumer media and it exclusively provides the UK Retail Traffic Weather Map as seen in Retail Week and on the Retail Bulletin website. Director of SPSL, retail psychologist Dr. Tim Denison is a frequent and popular commentator on issues relating to shopping for national and regional broadcast, print and online media.
Using SPSL systems, retailers are able to reliably measure customer traffic flow on an ongoing hour-by-hour basis as well as determine in-store 'weather', assess the impact of marketing initiatives, and tailor staff levels according to customer demand rather than service supply. The company owes its unrivalled reputation and success on the accuracy, dependability and specialist nature of both its data and its support services. It runs its UK and European operations from its head office in Milton Keynes, England and invests heavily in developing advanced behavioural analysis and tracking tools to create ever more beneficial trading results for its customers and ever more enriched shopping experiences for theirs.